By All Means, But Tell Them, List Features What The Features Will Do For Them

Business, E commerce.

It's about them - whatever business you happen to be in online, remember, it' s about them! Them, that' s the visitors who come to your site. What is your business going to give to them?

They are looking for something. - what are you going to give them? They have a need, a problem or a want. This is what they want to know. We are all self centered to one degree or another and want to know just what is in it for us. Don' t tell them about you unless you can spin an enticing story about yourself as being in their place and feeling their need or pain and turn it to show how you can fulfill their needs and wants. Think of that when you are dealing with your visitors.

If you sell model sl - - 25 blue widgets, you need to convey what it will do for them. - whatever it is that you sell on the internet, you need to get across what it will do for them. Listing features is something that you need to do, but even more than that you need to convey how those features will fulfill their needs. Think about this. This boils down to feelings or emotions. How many people buy a new car because they really need a new car? Actually, I think if you could run a survey, and get honest answers you would find that the answers would surprise you.

Do they buy it because it really is not functional and safe to drive anymore? - many people buy a new car because they are thinking how proud they will feel when it is parked out front. It' s all about feelings and emotions. Or how proud they will feel when their friends and co - workers see them driving a new Z - whatever. I recently replaced my kitchen range. I did not need that microwave.

While I was at it, I also got a combination microwave and exhaust fan to mount above the range. - i had a perfectly good recent model microwave sitting on my counter. Pride of ownership. But I knew how good I would feel when I looked at my new range and the matching microwave hanging above it. By all means, but tell them, list features what the features will do for them. They will provide enjoyment. They will make something easy.

They will free up time to do things that are more fun. - they will make them the envy of all their friends. They will delight their eyes. Help them feel the benefit.